Creepy Foldgers Commercial

Surly you have seen this ad on TV. For the past couple holiday seasons Foldgers has been airing this commercial about a young man who is coming home (presumably from war) for the holidays. His early morning arrival finds him greeted by his younger sister. They proceed to the kitchen where they share all kinds of awkward sexual tension as the parents awake and overlook.

Is it just me or does anyone else think this ad is creepy?